The Harry Potter 7 films are supposed to be much darker than the 6 prior ones. I think Warner Bros. did a great job capturing the fear and overall darkness of HP7 Part 1 in their marketing campaign from the trailers to the print advertisements. Above is an example from the 2010 Harry Potter ads.
I think The Hot in Cleveland advertisements are nicely done. All of the cast is placed to the right of the ad with Betty White standing out in red as well as part of the title to the left. Also, the consumer is able to locate the text explaining where and when the show will air.
I like the overll ambience of this ad from the font and text placement to the colors and image placements.
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