I love the cursive Rue La La font as their signature logo. It's feminine and flirty, which works since their target audience women.
Dunkin Donuts
I associate Dunkin Donuts with great, inexpensive coffee. I like the bright logo.
lulu lemon
I recently jumped on the lulu lemon bandwagon. They provide quality products, but some of their merchandise is a bit over priced. They are a higher end athletic clothing store. Their logo is a stylized A, which I didn't recognize at first. I feel like the logo is easily associated with lulu lemon, but only if you are are into athetics, specifically yoga or running.
Verizon
I have had some horrendous experiences with verizon. There brand logo is simple, but there service is definitely not. Whenever I see verizon I associate the name with corporate, corrupt, terrible, but a company with excellent service.
Coach
Coach is one of my clients. I associcate them with being youthful and moderately affordable for a designer brand. Their advertisements and merchandise are full of bright, vibrant colors.
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